Radio Televisión de Castilla y León relies on AM’s COVI software for its commercial management
A solution enabling the management of advertising of "El Siete" and "El Ocho" channels and of all its related processes
A solution enabling the management of advertising of "El Siete" and "El Ocho" channels and of all its related processes
Radio Televisión de Castilla y León (RTVCYL), the regional TV of Castilla-y-León Spanish autonomous community, has acquired COVI, the software developed by Activa Multimèdia for the commercial management and control of advertising of its channels "El Siete" (cyl7) and "El Ocho" (cyl8). It is a unique tool in the market and it has become the standard among televisions of regional scope.
COVI is a solution developed by Activa Multimèdia in collaboration with ASI (CCMA) that enables the control of all the commercial processes of a TV channel in a centralised way – from the signing up of an advertisement until its broadcast and payment.
From its signing-up module COVI speeds up the management of advertising customers, contracts, payments and orders. It further enables the control of all the processes right up to the broadcast of the advertisements, and to invoice them according to the established fee, or by Gross Rating Point if linked to the audience obtained. The system coordinates the administrative and management work of broadcasting with daily figures of audience, enabling even appraisals of the showings.
The system also generates audience forecasts, and it minimises the time needed for the integral management of advertising, thanks to the possibility of managing all the phases from the actual tool.
COVI is a product of Activa Multimèdia’s Software de Gestión line. As with the rest of the company’s applications, it includes the possibility of multi-channel and multi-company management. It is in operation in various Spanish regional televisions, such as Castilla-La Mancha Televisión, Televisión de Galicia, IB3 in the Balearic Islands, Aragón Televisión, RTV Canaria and Televisió de Catalunya (TV3). The system is also used by FORTA to manage its advertising, and it is shared by its subsidiary televisions.
CYLTV, managed by the Radio Televisión de Castilla y León S.A. society, broadcasts its two channels to the Community since March 2009, namely "El Siete" (CYL 7), with regional programmes for the whole territory, and "El Ocho" (CYL 8), more specialised in the provincial aspects, including disconnections for local areas. It is made up of a team of more than 400 professionals and its headquarters are in Valladolid. It is the region’s most ambitious audiovisual project.
COVI is a solution developed by Activa Multimèdia in collaboration with ASI (CCMA) that enables the control of all the commercial processes of a TV channel in a centralised way – from the signing up of an advertisement until its broadcast and payment.
From its signing-up module COVI speeds up the management of advertising customers, contracts, payments and orders. It further enables the control of all the processes right up to the broadcast of the advertisements, and to invoice them according to the established fee, or by Gross Rating Point if linked to the audience obtained. The system coordinates the administrative and management work of broadcasting with daily figures of audience, enabling even appraisals of the showings.
The system also generates audience forecasts, and it minimises the time needed for the integral management of advertising, thanks to the possibility of managing all the phases from the actual tool.
COVI is a product of Activa Multimèdia’s Software de Gestión line. As with the rest of the company’s applications, it includes the possibility of multi-channel and multi-company management. It is in operation in various Spanish regional televisions, such as Castilla-La Mancha Televisión, Televisión de Galicia, IB3 in the Balearic Islands, Aragón Televisión, RTV Canaria and Televisió de Catalunya (TV3). The system is also used by FORTA to manage its advertising, and it is shared by its subsidiary televisions.
CYLTV, managed by the Radio Televisión de Castilla y León S.A. society, broadcasts its two channels to the Community since March 2009, namely "El Siete" (CYL 7), with regional programmes for the whole territory, and "El Ocho" (CYL 8), more specialised in the provincial aspects, including disconnections for local areas. It is made up of a team of more than 400 professionals and its headquarters are in Valladolid. It is the region’s most ambitious audiovisual project.
